Our advisors spent decades inside SAP, Salesforce, IBM, and Microsoft as enterprise account executives — and one of us ran global sourcing at a Fortune 50. We know exactly how vendors price, discount, and close, because we used to do it. Now we use that playbook on your side of the table.
Most negotiation "experts" have read about how enterprise software deals work. Our advisors closed them. Between us we spent decades carrying quota at SAP, Salesforce, IBM, and Microsoft — building the proposals, running the discount approvals, and knowing exactly which concessions a deal desk will give up in the final week of a quarter.
One of us went further and crossed over: after years as a Microsoft enterprise account executive, our managing director became VP of Global Sourcing at a Fortune 50 — owning the buyer's side of eight-figure software and cloud contracts. That combination of vendor-side and procurement-side experience is rare, and it is the entire reason this firm exists.
Together, our team brings 300+ years of combined enterprise software experience to a single, simple promise: we work only for buyers. No vendor commissions, no referral fees, no conflicts. Just the vendor's own playbook, used against them on your behalf. See what that delivers on our results page.
How We Work →Vendors deploy trained negotiators armed with pricing analytics, quota pressure, and deep knowledge of buyer behaviour. We bring the exact same intelligence to your side — because we built it. That asymmetry is what gets you a better number.
The person you meet is the person who runs your negotiation — no junior analysts, no handoffs. Each advisor below led enterprise deals inside the vendor before joining us. (Profiles below are representative placeholders pending final bios.)
Behind these four practice leads sits a wider advisory bench — together the team brings 300+ years of combined enterprise software experience across the vendors that dominate your budget. See the full roster on our team page.
Four commitments that define every engagement we take on.
Put a former vendor account exec on your side
300+ years of combined experience. Buyer-side only. The same playbook the vendor uses — now working for you.
Our team's vendor-side experience spans the platforms that dominate enterprise software budgets.
30 minutes with a senior advisor who used to sell for the vendor you're negotiating with. We'll identify your biggest opportunities at no cost.
Not ready for a call? Start with our free licensing assessment and see where you stand against market benchmarks.
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